Year: 2013 | Platform: Large scale interactive wall
With the success of Virtual Closet V1.0, we have improved the design and functionality in V2.0, which has showcased in Asia Retail Expo 2013.
This interactive virtual closet giving customers a brand new experience to browse and shop the fashion clothing.
The two main new features that we have added in the V2.0 design:
- Shopping cart function
Customers could drag their favourite items to the shopping cart and connect to their mobile phone for check out process.
With that feature, it has successfully improved the general process of payment - Linkage to social media platform
User could “Like” their favourite items and see the real time ranking of the items. Also, they could share the favourite items to social media platforms with one click, which help to create an effective way to spread brand awareness to the potential target customers
From concept to implementation, I lead the UIUX design of both the large-scale interactive screen, and the mobile app.
Concept :
Mobile App design:
Final product:
Video: (from 0:28)
Role: Lead UX/UI designer
